Genevieve Hathaway Productions: Photography & Video Production

New Work

Portraits of Bouchra Baibanou, first Moroccan woman to summit Mt. Everest

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Bouchra Baibanou, a software engineer from Rabat, is working her way toward being the first Moroccan to summit the highest point on each of the world’s continents, known as the “7 Summits”. She hopes to use this project to continue inspiring young Moroccans to rise up and accomplish their goals. To date she has currently summitted: Mt. Kilimanjaro, Mt. Elbrus, Aconcagua, Mt. Blanc, Mt. Kosciuszko, Mt. McKinley (Denali), Puncak Jaya, Mt. Everest. She has her sights set on Mt. Vinson for the end of 2018. Bouchra also runs boot camps for young women and girls in Morocco – helping them build self-confidence and empowerment through the outdoors and trekking. She is a force of nature, changing perceptions in Morocco and bringing about greater gender equality through mountaineering and adventure sports. Recently, I visited Bouchra in her home in Rabat to continue documenting her journey as part of my Women Rising project. This project documents women using adventure sports, adventure travel, and the outdoors to promote gender equality and change perspectives on what women can accomplish. Above is a selection of photos from this portrait shoot at Bouchra's home. These moments document the success of her Mt. Everest climb and the beginning of her next journey - embarking on the last leg of this project - climbing Mt. Vinson. Whatever the outcome - Bouchra reminded me that's its the journey which matters most. When I asked her what's her biggest advice for anyone tackling a hard project - she said to simply believe in yourself and your dream.


Read more about Bouchra's project to summit all 7 Summits and learn more about my project to document her journey.



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All photos and videos copyright Genevieve Hathaway Productions.  All rights reserved © Genevieve Hathaway Productions 2019.

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